Why Are the Colors Fading in Your Clothing?

There used to be a belief that dry cleaning your clothing would cause the colors to fade.  That’s NOT the case, especially with our Odor Free, Non Toxic, Dermatologically Harmless cleaning fluid.

If you are laundering at home (or simply via “wear and tear), there ARE conditions that could cause color loss or color fading.  Such as:

LIGHT 
Many consumers are not aware that dyes can fade if exposed to light, either sunlight or artificial light. With this type of color loss, fading is generally apparent on only one side of the fabric. The reverse side is usually unaffected. Certain dyes, such as blues, violets, or greens, are more prone to this type of fading than others.

WATER SENSITIVITY
Some dyes, such as pink, lavender, and red, can undergo color reactions (usually red to blue) from contact with water or any water-bearing substance, including perspiration. If this color reaction is noted soon after it happens, it can often be reversed by your drycleaner. However, in many cases, these dyes are so sensitive that restoration is not possible.

ALCOHOL
Contact with alcohol can dissolve certain dyes, resulting in permanent color loss. This is especially common on dyes used on acetate and silk. The alcohol content of most colognes and perfumes is capable of causing this reaction.

BLEACH
Consumers are often not aware of the harmful effects home cleansers, hair products, floor scouring products, disinfectants, and other agents can have on their clothes. Some dyes are extremely sensitive to bleach, and even mildly concentrated bleaches such as chlorine can cause immediate, permanent color loss.

ACID/ALKALINE SENSITIVITY
Some dyes will exhibit a color change when exposed to an acidic or alkaline substance. Contact with fruit juice, beverages, foodstuffs, and other acidic substances can cause blue dyes to turn red; contact with perspiration, household chemicals, toiletries, and other alkaline solutions can turn blue or green dyes yellow. Alkalies can also decompose fluorescent brighteners on white fabrics, causing them to discolor. If treated immediately, most acid/alkaline color reactions can be neutralized and corrected by your professional cleaner.

If you notice any type of fading, take note of the above circumstances.  If in doubt, bring your items to us and let our experts examine the them and determine if the fading can be stopped or reversed.

-S.O.