Most women would agree – their wedding gown is the most important dress they’ll ever wear. And, while all brides hope to preserve their marriage, quite a number desire to preserve the dress as well. Why?
- To wear at a ceremony to renew wedding vows
- As an heirloom for a daughter or granddaughter to wear someday.
In fact, the Merriam-Webster dictionary defines an heirloom as
1. A piece of property that is part of an inheritance
2. Something of special value handed down from one generation to another.
In the case of wedding gowns, though, there’s something every wedding dress owner needs to know: There’s a big difference between merely “heirlooming” a dress and preserving it for the future.
The truth is, as practiced by most dry cleaners, heirlooming a wedding gown consists of dry cleaning it and then sealing it in a box. But cleaning and boxing a wedding gown is hardly enough to prevent fabric discoloration or the oxidization of invisible sugar stains on the dress.
That’s why, in preserving wedding gowns, Classic Cleaners uses the only process endorsed and recommended by the Association of Bridal Consultants – MuseumCare™ Preservation. Classic Cleaners partner and wedding gown specialist Leon Neal explains what is included in MuseumCare™:
- Thorough cleaning
- Removal of sugars, salts, and acids (conventional dry cleaning methods cannot accomplish this)
- Conditioning the gown for long-term
- Sealing in an acid-free environment
- Providing a lifetime guarantee against sugar stains and yellowing. This guarantee is backed by more than 100 Wedding Gown Specialists worldwide.
“Love is lovelier the second time around,” Frank Sinatra used to croon. Proper professional preservation can ensure that, the second – or third – time around, each wedding dress will be worn in its full loveliness!
by Reb of the Classic Cleaners blog team