“Remember that to him or her, a person´s name is the sweetest, most important sound in any language,” Dale Carnegie used to teach in his sales training. At Classic Cleaners we’ve always known this to be true. In the past couple of weeks, though, we got a wonderful reminder of the simple power in people’s names, in the form of a customer testimonial.
“I’m writing to you to let you know what wonderful employees you have in Nancy Leonard and Katherine Toler who work at the Village of West Clay location…There are many choices of dry cleaners in my area, but because of these two women and their superior service and friendly greeting I receive every time I’m in (they actually know me by my name!) I will go out of my way to support this location…” (Leslie in Carmel)
It’s so interesting. Classic Cleaners uses the latest technology, not only in terms of equipment, laundry and dry cleaning processes, garment tracking and recordkeeping, but in its environmentally friendly recycling practices. But, when it comes right down to it, it’s the old-fashioned “little things” that keep our customers so loyal. No matter how big we get, no matter how many thousands of customers we have, no matter many millions of garments we process each year, we never forget our goal: taking care of customers, one at a time.
In an old country music song, a woman laments, “You never even called me by my name!”
Each of our customers has a name, and we want to remember it and use it every time. We want our customers to know our employees’ names as well, names such as Delores Godwin, the district manager who’s been with our company more than 22 years, or Ohi Suhre, our seamstress who’s been with us more than eighteen years.
What’s in a name? When it comes to Classic Cleaners’ customers and employees – everything!
by Reb of the Classic Cleaners blog team